"Keyword density" is a term frequently used in the context of Search Engine Optimization. What does it actually mean, though? The percentage of times a term occurs in your content relative to the total word count is known as keyword density. This seemingly insignificant parameter has a big impact on how highly search engines rank your material.

"Keyword density" is a concept that frequently appears in the context of Search Engine Optimization. But what does it really mean? The percentage of times a term occurs in your text relative to the total word count is known as keyword density. This seemingly insignificant statistic has a big impact on how highly search engines rank your content.