How to Scale in Franchise Marketing with SMM Agency

The process of franchise marketing entails the development and dissemination of a single brand image within multiple unit franchises to appeal to both the local and national markets. This type of marketing strategy becomes increasingly difficult as one scales it up and hence there is a need for tools and strategies that coincide with the growth objectives of the franchise. One of the approaches that can be very beneficial in the case of the current expenditure is the employment of a Social Media Marketing (SMM) agency with experience in social media for both franchisors and franchisees. SMM strategies are a way for franchise organizations to enhance their presence in the market, levels of customer interaction, and sales progression.